Project Type: End-to-end app, Branding
Role: UX/UI designer, Brand designer
Industry: Sports, Outdoor Gear, Sharing Economy
Currently, there is no dedicated platform that allows users to rent sports equipment for short- or long-term use instead of purchasing it. This creates a gap for people who may not want to invest in equipment they’ll use infrequently, such as seasonal or trial-use items.
The goal is to create a convenient and flexible system that allows users to access sports equipment without the long-term commitment or high cost of ownership.
I want to understand the critical factors that drive users to rent sports equipment instead of buying, and identify what information or assurances they need in order to feel comfortable renting through a digital platform.

Trust and transparency in renting

Bringing users and owners together

Precision in finding the right gear

Flexibility and motivation in lending

Aspiring skier – 27 y/o – Curious but cautious beginner
David is a marketing assistant who wants to try skiing for the first time but is hesitant due to high costs and lack of knowledge. He enjoys social media and is drawn to new experiences but wants a low-risk, beginner-friendly way to explore skiing.
Goals
Frustrations

Ex-cyclist turned gear lender – 38 y/o – Safety-focused entrepreneur
Sarah is a former cyclist who had to quit after an accident but now wants to rent out her unused high-quality gear. She values safety, wants a secure system, and seeks confidence that her gear will be respected by renters.
Goals
Frustrations





