Location-based platform that lets you rent sports gear tailored to your discipline and needs.

Project Type: End-to-end app, Branding

Role: UX/UI designer, Brand designer

Industry: Sports, Outdoor Gear, Sharing Economy

01

UX Research

Overview

Currently, there is no dedicated platform that allows users to rent sports equipment for short- or long-term use instead of purchasing it. This creates a gap for people who may not want to invest in equipment they’ll use infrequently, such as seasonal or trial-use items.

  • Rent instead of purchase
  • Use equipment flexibly depending on need
  • Return or extend based on usage

The goal is to create a convenient and flexible system that allows users to access sports equipment without the long-term commitment or high cost of ownership.

Research Goals

I want to understand the critical factors that drive users to rent sports equipment instead of buying, and identify what information or assurances they need in order to feel comfortable renting through a digital platform.

Methodologies

Competıtıve Analysıs
User Intervıews

Research Findings

Secure exchange

Trust and transparency in renting

  • Users care deeply about hygiene and prior usage details.
  • There’s hesitation to rent due to fear of damages or unclear equipment history.
  • Cleanliness and safety perceptions affect rental decisions.
  • People want to know who they’re renting from and how the item was maintained.
Socıal connectıon & feedback

Bringing users and owners together

  • Users are excited to connect with others doing the same sport.
  • Owner profiles, user comments, and verified reviews create trust.
  • Sharing personal stories and experiences makes the platform more human.
  • Peer validation (via ratings and comments) helps decision-making.
Detaıled fılter optıons

Precision in finding the right gear

  • Users struggle with broad categories—specific filters are essential.
  • Knowing the exact name of an item is often required but not user-friendly.
  • Search needs to support features like size, condition, sport type, usage history.
  • Clear and intuitive UI reduces cognitive overload.
Smart rentıng economy

Flexibility and motivation in lending

  • Many users want to earn from rarely used gear.
  • Some are emotionally attached and cautious about lending.
  • Elite users seek ways to monetize expensive equipment.
  • A balance of emotional, practical, and financial factors is key.

Personas

DAVID

Aspiring skier – 27 y/o – Curious but cautious beginner

David is a marketing assistant who wants to try skiing for the first time but is hesitant due to high costs and lack of knowledge. He enjoys social media and is drawn to new experiences but wants a low-risk, beginner-friendly way to explore skiing.

Goals

  • Try skiing affordably before committing
  • Access beginner guidance and rental gear easily

Frustrations

  • High gear prices and overwhelming technical jargon
  • Uncertainty about rental gear quality and fit
Sarah

Ex-cyclist turned gear lender – 38 y/o – Safety-focused entrepreneur

Sarah is a former cyclist who had to quit after an accident but now wants to rent out her unused high-quality gear. She values safety, wants a secure system, and seeks confidence that her gear will be respected by renters.

Goals

  • Safely rent out cycling equipment
  • Monetize unused gear with peace of mind

Frustrations

  • Worries about renters damaging equipment
  • Difficulty navigating rental logistics and trust

02

UX Design

Information Architecture – Sitemap

User Flow

Task Flows

1# Rent runnıng Shoes
2# Lend runnıng Shoes

Wireframes

Desktop
Mobıle

03

UI Design

High Fidelity Mockups

Desktop
Mobıle

Prototype

04

Key Takeaways

Challenges

  • Designing UI for two different devices simultaneously can be very tough
  • Every design decision requires double consideration to ensure consistency and usability across screens
  • Constantly switching contexts between device sizes makes it harder to keep the experience intuitive

Lesson Learned

  • Continuously refining and feeding components is essential to keep things simple while building wireframes
  • I improved significantly in designing interactive prototypes—not just simple clicks, but more advanced behaviors like opening overlay panels and changing component properties
  • Paying attention to subtle interactions such as mouse leave events and delay-based triggers makes a big difference in creating a realistic and intuitive prototype experience